Blog - Snapshot News - eCommerce development, ERP consulting agency

Why Your Payment Strategy Matters (and BlueSnap Can Help)

Written by Stephanie Baytoff | May 2, 2025 7:27:16 PM

For businesses strategically focused on expansion and sustained growth, a seamless and efficient payment infrastructure is essential. It directly influences customer trust, streamlines the purchasing process, and ultimately contributes to increased revenue. We are excited to highlight the capabilities of our partner, BlueSnap, a leading payment orchestration platform, and the synergistic value that can be achieved by effectively leveraging their robust solutions.

Introducing BlueSnap

 

What is BlueSnap?  BlueSnap stands out as a global payment orchestration platform designed to simplify the complexities of accepting payments worldwide. Instead of dealing with multiple integrations, contracts, and accounts, BlueSnap offers a unified solution for businesses looking to sell both domestically and internationally.

What is Payment Orchestration?  At its core, payment orchestration is about intelligently managing the flow of payment transactions. BlueSnap acts as a central hub, connecting your business to a vast network of global payment processors, banks, and payment methods through a single integration. This allows for more intelligent routing of transactions, potentially increasing authorization rates and reducing costs.

Overview: 

BlueSnap is designed to optimize the payment process and provide businesses with the tools they need to succeed in the global market. Here are some of the key features and benefits:

  • Payment Optimization: BlueSnap offers tools to improve authorization rates and reduce costs, including features like Auth/Capture, Refunds, and Vaulted Shoppers.   
  • Global Payment Types: BlueSnap supports a wide range of payment types, catering to local preferences and helping reduce cart abandonment. This includes major debit and credit cards, as well as options like AliPay, SEPA, and Boleto Bancario.   
  • 100+ Currencies: BlueSnap enables businesses to increase sales by allowing customers to purchase in their local currencies.   
  • Unified Comprehensive Reporting: BlueSnap provides tools, such as MTI & Metadata, Reporting API, and IPNs, to analyze revenue and streamline reconciliation.   
  • Compliance: BlueSnap helps businesses comply with regulations like 3D Secure, PSD2/PCI/GDPR.
  • Fraud Prevention: BlueSnap offers built-in fraud prevention mechanisms, often utilizing Kount/Equifax, and provides rule-based fraud engines to meet specific business needs.   
  • Cross-Border Payments: BlueSnap facilitates selling in numerous regions with local card acquiring, expanding market reach.

👉 TLDR: BlueSnap offers a more innovative, more efficient way to handle payments on a global scale, allowing businesses to focus on growth and customer satisfaction rather than the complexities of payment processing.

Consider the customer experience: 

A fluid and secure transaction process that offers familiar payment methods is fundamental expectation. Any friction or limitation in payment options can negatively impact conversion rates and customer satisfaction. BlueSnap effectively addresses this by providing access to a comprehensive suite of payment types, including major credit and debit cards, widely adopted digital wallets, and local payment methods. This ensures a convenient and reliable purchasing experience for a diverse customer base.

BlueSnap for BigCommerce & NetSuite Users: 

BlueSnap provides tailored integrations for popular platforms like BigCommerce and NetSuite, simplifying the complexities of global commerce.   

  • BigCommerce Integration: BlueSnap's integration with BigCommerce offers a comprehensive solution for businesses seeking to sell globally, all within a single integration, contract, and account.  
     
  • NetSuite Integration: Similarly, BlueSnap's SuiteApp for NetSuite provides a unified approach to global payments management directly within the NetSuite environment.

🏆 BlueSnap's commitment to providing exceptional B2B payment solutions was recently highlighted by BigCommerce, who awarded BlueSnap the prestigious 2025 Technology B2B Excellence Award. This recognition underscores BlueSnap's dedication to helping businesses overcome complex payment challenges and their ongoing commitment to the success of BigCommerce merchants.

We understand the importance of leveraging cutting-edge solutions to drive growth and efficiency. By partnering with BlueSnap we empower our clients to offer their customers flexible payment solutions, ultimately enhancing the overall eCommerce experience and driving sustainable growth. We are proud to work with industry-leading solutions like BlueSnap to improve our clients' business operations.

👉 Contact Snapshot today to learn how we can supercharge your eCommerce Strategy!