Kurtz Bros. Landscape Supplies
Case Study
Industry: Industrial Agricultural Landscape Supply
Core Tech Stack: NetSuite, BigCommerce B2B Edition, Celigo, BlueSnap
Scope: NetSuite Consulting & Development, Custom BigCommerce B2B Site Implementation, Logistics Automation, Custom Pricing Architecture, and B2B Portal Development.
How Kurtz Bros. Unified Operations and Automated Complex B2B Logistics through Advanced NetSuite and BigCommerce Integration
Digital Engineering for a 70-Year Legacy:
The Kurtz Bros. Transformation
Kurtz Bros. Landscape Supply, a multi-generational leader in the landscape and resource management industry, is a premier provider of top-quality gardening products and environmental solutions. With a steadfast commitment to customer satisfaction and a 70-year legacy of ecological responsibility, the company’s mission is to provide professional-grade materials that enhance and preserve the Ohio landscape. To better support its extensive B2B operations and solve the unique logistical challenges of bulk material delivery, Kurtz Bros. sought to modernize its digital infrastructure. They partnered with Snapshot to architect a high-performance ecosystem, migrating their operations to a custom BigCommerce B2B storefront fully integrated with their NetSuite ERP environment via Celigo.
NetSuite Consulting & Development
Snapshot’s consulting phase was rooted in the philosophy that the ERP must be the "undisputed single source of truth". We didn't just connect a website; we re-engineered NetSuite to handle the complexities of a high-volume landscape business.
- Architecture Optimization: We audited and refined the NetSuite environment to ensure it could handle the heavy data load of real-time B2B commerce while maintaining peak performance.
- Workflow Engineering: Every front-end behavior was designed around the data and logic already residing in NetSuite. By auditing existing CRM, inventory, and financial workflows, we ensured the system could support 100% automated processing without manual overrides.
- Custom SuiteScript Logic: Our technical team developed specialized SuiteScripts to automate complex backend processes that exceeded standard platform capabilities. This allowed for the seamless handling of regional tax requirements, discount logic, and subsidiary-specific reporting
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Custom BigCommerce B2B Site Implementation
The implementation was focused on bringing the full NetSuite complexity online in a way that felt intuitive for both B2B and B2C users by utilizing BigCommerce B2B Edition.
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Zero Manual Order Re-Entry: We established a high-frequency, bi-directional sync via Celigo. This automation ensures that orders, customer updates, and inventory levels are mirrored across systems in real-time, eliminating the risk of human error in data entry.
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Advanced SKU Management: To manage the variety of bulk, bagged, and palleted goods, we utilized Virtual Variations. This streamlined a complex SKU structure, allowing customers to easily navigate products without overwhelming them with technical variations.
- Data-Driven Design: The storefront was configured to serve Kurtz Bros.' specific logistical constraints. This "logic-first" approach meant the site was built to respect the business’s fulfillment rules, such as preventing the mixing of incompatible product types in a single delivery
Payments Optimization with BlueSnap
To support Kurtz Bros.’ digital transformation, BlueSnap implemented a modern payments infrastructure designed to streamline B2B transactions, improve financial visibility, and support scalable growth.
• Unified Payment Operations: BlueSnap consolidated payment processing across NetSuite, BigCommerce, and other channels to create a single, streamlined payments ecosystem.
• Improved Financial Workflows: Embedded payment capabilities helped accelerate reconciliation, reporting, and operational efficiency across the business.
• Flexible Payment Experience: Support for multiple payment methods including ACH and digital wallets helps Kurtz Bros. deliver a seamless checkout experience for their customers.
Logistics Automation
In the landscape industry, delivery is a physical constraint that digital platforms often struggle to manage. Snapshot solved the "Fleet Overbooking" problem by treating truck capacity as a transactional record.
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Custom Truck Reservation System: We developed a custom, SuiteScript-based system in NetSuite that tracks real-world fleet availability against incoming orders. This effectively moved dispatch logic from a manual whiteboard to an automated digital record.
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Operational Capacity Tracking: The system distinguishes between different truck types required for bulk vs. palleted goods, ensuring the right vehicle is reserved for the right load
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Real-Time Dispatch Integration: By syncing this capacity data back to the storefront, we enabled a real-time delivery date picker. This allows customers to self-schedule deliveries with the confidence that their chosen window is backed by actual operational capacity.
Custom Pricing Architecture
Pricing in a professional B2B environment is rarely static. Snapshot engineered a framework to handle real-time retail, guest, and tiered B2B rates.
- Real-Time Pricing Synchronization: We engineered a sync between NetSuite pricing records and BigCommerce, ensuring every contractor sees their specific negotiated rate immediately upon login.
- Automated Quote Logic: To maintain pricing integrity, we converted standing NetSuite quotes into automated checkout logic, removing the need for manual overrides or disputes.
- Dynamic Rate Calculation: The architecture ensures that pricing remains accurate across all customer segments, maintaining financial integrity at the master ERP level.
B2B Portal Development
We launched a full-service portal to transition Kurtz Bros. to a 24/7 self-service model for their professional contractors.
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12+ Advanced Portal Features: Customers can now access invoice PDFs, aging buckets (1-90+ days), credit status, and full transaction history without contacting customer service.
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Azure SQL Middleware: To ensure high performance, we developed an Azure SQL middleware layer. This allows the portal to query massive amounts of historical data instantly, providing a "Big Box" retail experience without slowing down the primary ERP performance.
- Accounts Receivable Efficiency: By giving customers autonomy over their financial records, Snapshot significantly reduced the administrative load on the Kurtz Bros. AR team, allowing them to focus on high-value tasks rather than manual invoice requests.
The Impact: A Legacy Modernized
By bridging the gap between NetSuite, Celigo, and BigCommerce, Snapshot turned Kurtz Bros.' operational complexity into a competitive advantage.
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100% Automated Order Processing: Every order flows seamlessly from checkout to dispatch with precise tax, discount, and fulfillment logic.
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Operational Visibility: NetSuite now serves as the undisputed single source of truth across all locations, providing leadership with real-time data on every aspect of the business.
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Scalable Foundation: The result is a repeatable ecommerce framework that supports future growth while maintaining regional independence.
Contact Us to Learn More
Contact Us to Learn More
Ready to take your commerce solution to the next level? Complete the form below to discover how Snapshot's tailored solutions can optimize your operations and drive success for your business.
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Why Companies Choose Snapshot:
Our Core Expertise
At Snapshot, we don't just implement software, we assist companies in modernizing and scaling operations by simplifying operational complexity
NetSuite Consulting & Development
With over 12 years as a NetSuite Alliance Partner, we provide full-lifecycle consulting, SuiteApp development, and long-term optimization. Our focus is on leveraging NetSuite as the core engine of your business to drive scalability and predictive insights.
eCommerce Excellence
With over 25 years of commerce expertise, we understand that a storefront is only one piece of a much larger picture. Our approach takes into consideration your entire ecosystem—from the customer-facing experience to the critical business systems that power fulfillment, finance, and operations. We ensure your commerce platform isn't just a "bolt-on," but a high-performance tool built around your unique business architecture.
Data Integration Expertise
We specialize in high-performance connectivity using Celigo, Patchworks, and custom solutions. We focus on unifying disparate data silos to ensure your business operates with one cohesive data set.
Is your B2B growth being held back by complex ERP silos? 🚚
From complex NetSuite logic to real-time logistics automation, discover how Snapshot engineers high-performance commerce ecosystems that scale.
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