Introduction

Crazy Shirts, an iconic apparel brand born from Hawaii’s vibrant surf culture, has been delighting customers with unique, high-quality designs for over 55 years. As a company that prides itself on innovation and preserving memories through distinctive clothing, Crazy Shirts sought to elevate its commerce solution to meet growing customer expectations and streamline its operations. Recently migrating to Shopify POS and Shopify Plus, Crazy Shirts turned to Snapshot to integrate their new POS system and ecommerce site with NetSuite, ensuring product, inventory, and order data synced seamlessly across their retail stores and online presence. Snapshot implemented Celigo’s Shopify-NetSuite Integration App and custom flows tailored to Crazy Shirts’ unique needs, delivering a solution that supports their digital expansion and enhances operational efficiency and customer experience.

Client Overview: Crazy Shirts

Founded in 1964 by Rick Ralston, Crazy Shirts began as a small T-shirt airbrushing business on a Waikiki sidewalk. Over the decades, the brand has grown to become a globally recognized casual apparel company with a strong emphasis on quality and creativity. Known for designs that capture the island lifestyle and resonate with a broad audience, Crazy Shirts operates 30 stores across Hawaii and the U.S. mainland. The company’s mission of blending exceptional craftsmanship with a playful spirit drives its commitment to offering unique products that “wear the heart on the sleeve,” bringing cherished memories to life.

Snapshot's Solution

To modernize Crazy Shirts’ operations, Snapshot delivered an end-to-end solution that seamlessly integrated Shopify and NetSuite, addressing the complexities of both their online and retail environments. By leveraging Celigo’s Shopify-NetSuite Integration App alongside custom workflows, Snapshot ensured accurate data synchronization and process efficiency.

Key Project Highlights

• Custom Returns Flow
  Snapshot developed a tailored returns process to handle both in-store and online returns, addressing a wide range of use cases and creating a scalable framework for future expansion.

• Inventory Synchronization
  Integration between Shopify and NetSuite ensured accurate stock levels across all 30 retail locations and the online store. Inventory data flowed seamlessly, reducing stockouts and enabling better inventory management for both POS and online sales.

• Celigo Integration App Implementation
  Snapshot deployed and customized Celigo’s Shopify-NetSuite Integration App, enabling synchronized updates for products, inventory, orders, and customer data.

• Expertise Across Systems
  Snapshot’s deep understanding of both retail and ecommerce systems allowed for a holistic solution that streamlined operations, improved workflows, and maximized efficiency across Crazy Shirts’ entire business.

Integration Details

• Products

  • NetSuite to Shopify sync updated product data daily, including matrix assemblies, inventory, gift cards, and other non-inventory items.

  • Custom Boolean fields controlled product visibility and active status in Shopify.

• Inventory

  • Near real-time updates (15-minute intervals) ensured accurate stock levels across all channels.

  • Custom processes handled inventory transfers between locations and sales channels.

• Orders

  • Shopify orders were synced to NetSuite as Cash Sales using webhooks.

  • Custom fields ensured accurate mapping of promotions, shipping methods, and payment events for streamlined processing.

• Customers

  • Only customers with completed orders were created in NetSuite to avoid duplication and maintain clean, actionable data.

Implementation Steps

Snapshot provided full-service project management, solution architecture, and implementation support, including:

• Discovery & Documentation: Conducted comprehensive discovery meetings to align on Crazy Shirts' unique needs, followed by detailed requirements documentation.

• Solutioning and Enablement: Leveraged Celigo’s integration app and built custom workflows, adapting the solution to the specific requirements of Crazy Shirts’ product and order data management.

• Quality Assurance & Testing: Ran extensive QA and systems testing to ensure data accuracy and system reliability before going live.

Conclusion

The partnership between Crazy Shirts and Snapshot delivered an integration solution tailored to meet the unique demands of an iconic brand, enhancing both operational efficiency and customer satisfaction. By implementing Celigo’s integration capabilities with customized flows, Snapshot helped Crazy Shirts transform its eCommerce experience, equipping the brand for sustained growth and a strong connection with customers around the world.