Introduction

Focus313, a vision-focused organization, sought to expand its reach and revenue streams by venturing into the ecommerce space.  Their existing Squarespace website, while functional, lacked the robust eCommerce capabilities needed to sell products online. Recognizing the potential of Shopify, Focus313 partnered with Snapshot to implement a comprehensive Shopify store, enabling them to begin selling non-prescription sunglasses and position themselves for future growth in the eyewear market.

Client Overview: Focus313

Focus313 is a locally owned, full-service optometry office located in The Village of Grosse Pointe, Michigan.  They distinguish themselves by offering handcrafted, artisanal eyewear alongside comprehensive eye care services.  While their core business revolves around providing top-tier optometry services and unique eyewear selections, Focus313 recognized the opportunity to diversify their offerings and generate additional revenue by leveraging the power of ecommerce.

Snapshot's Solution

Snapshot provided a full suite of Shopify implementation services for Focus313, ensuring a smooth and successful launch. Our services included:

• Shopify Store Setup/Configurations:
  Snapshot handled the complete setup of the Shopify store, including account creation, domain connection, and initial configuration of essential settings. This laid the foundation for a functional and secure online store.

• Theme Configurations:
  We selected and customized a Shopify theme that aligned with Focus313's brand identity and provided a visually appealing and user-friendly shopping experience. This involved tailoring the theme's layout, colors, fonts, and overall design to match their existing Squarespace site's aesthetic, ensuring brand consistency.

• Shopify Checkout Configurations:
  We configured payment gateways, shipping options, and order confirmation settings to minimize friction and maximize conversion rates. Special attention was paid to creating a smooth customer experience.

• Project Management:
  The Snapshot team oversaw the entire implementation process, ensuring clear communication, adherence to timelines, and efficient coordination between Snapshot and Focus313. 

• Q&A Systems Testing: Before launch, we conducted rigorous quality assurance and systems testing to identify and resolve any potential issues. This involved testing the store's functionality across different devices and browsers, ensuring a bug-free and reliable shopping experience for customers.
  
  
• Training/Launch Support: We provided comprehensive training to the Focus313 team on how to manage their new Shopify store, including product uploads, order fulfillment, customer service, and reporting. We also offered launch support to ensure a smooth transition and address any immediate post-launch needs.

Conclusion

. By leveraging our services, Focus313 has successfully launched a new revenue stream, expanded their market reach, and positioned themselves for future growth in the eyewear market. We helped them transition to a platform that is more powerful and scalable while maintaining similar costs to their previous Squarespace site. We love working with local Michigan businesses and helping them grow!

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