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Hoover's Hatchery &

Moyer's Chicks

Site Implementation & Data Integration

Case Study

From Coop to Cart:

nopCommerce Site Implementation &

NetSuite Data Integration

 

 

Introduction

We partnered with Hoover's Hatchery and Moyer's Chicks to revolutionize their ecommerce and B2B operations through a seamless nopCommerce implementation and deep NetSuite integration. This case study explores how Snapshot's comprehensive services, in close collaboration with NetSuite implementation partner Citrin Cooperman, enabled these iconic brands to enhance customer experience, streamline workflows, and drive growth. 

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Client Overview

Hoover's Hatchery and Moyer's Chicks are renowned names in the poultry industry, providing high-quality chicks and poultry supplies to both individual customers and businesses.  With a long history of serving their communities, these brands sought to modernize their online presence to better serve their diverse customer base and streamline internal operations.  Their previous custom ecommerce solution, while functional, presented limitations in scalability and flexibility.  Hoover's recognized the need for a more robust and integrated platform to support their continued growth.

 

Project Overview

Snapshot Design was engaged to migrate Hoover's Hatchery and Moyer's Chicks' existing ecommerce sites (hoovershatchery.com and moyerschicks.com) and B2B portals to the nopCommerce platform.  

This ambitious project was divided into three core components, with Citrin Cooperman leading the NetSuite implementation in parallel and working closely with the Snapshot and Hoover's teams:

1. Site Implementation of Main Sites 

2. Implementation of B2B Portals 

3. Data Integration between nopCommerce & NetSuite ERP

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Hoover's

Implementation of

Main Sites: 

  • Tailored nopCommerce Setup: Snapshot implemented a multi-store nopCommerce solution for Hoover's and Moyer's, customizing themes and layouts to match each brand's unique identity.

  • Enhanced Functionality: Custom development included features like vaccine selection on product pages, and configuration of shipping, taxes (Avalara AvaTax), and payment gateways (Braintree, PayPal, etc.).

  • Optimized User Experience: Customizations to navigation, product pages, and checkout workflows improved the overall customer journey.

  • Seamless Deployment: Rigorous testing and environment setup ensured a smooth launch of the new ecommerce sites.

Implementation of

B2B Portals: 

  • Custom B2B Portal Development: Snapshot created tailored nopCommerce portals, replicating existing B2B functionality with enhanced features like a comprehensive dashboard and streamlined order management.

  • Granular User Control: Configuration of user roles and permissions ensured appropriate access levels, with customer-specific pricing and shipping minimums implemented.

  • Optimized B2B Experience: Development of custom logic delivered a user-friendly and efficient experience, empowering B2B customers with self-service tools and resources.

     

Data Integration: 

A critical component of the project was the seamless integration between nopCommerce and Hoover's NetSuite ERP system. Snapshot developed custom data integration services, utilizing APIs and SuiteScripts, to synchronize product information, orders, customers, SKU mapping, and warehouse data, ensuring data accuracy and efficiency. This integration was crucial and required close collaboration with Citrin Cooperman, who simultaneously implemented NetSuite. 

  • SKU Mapping: A dedicated SKU mapping page allows B2B customers to upload their own product SKUs and descriptions, matching them to Hoover's product data for simplified ordering.

  • Sync Service: A dedicated synchronization service was created to maintain data consistency between nopCommerce and NetSuite, ensuring both systems are always up-to-date.

 

Results

By partnering with Snapshot Design and Citrin Cooperman, Hoover's Hatchery and Moyer's Chicks have achieved a significant transformation in their online presence.  The new nopCommerce platform, integrated with NetSuite, has enabled:

  • Improved Customer Experience: Modernized websites and streamlined processes enhanced both retail and B2B customer satisfaction.

  • Operational Efficiency: Automated data synchronization between nopCommerce and NetSuite reduced errors and freed up staff.

  • Enhanced B2B Capabilities: Custom portals provided valuable self-service tools, empowering business customers.

  • Increased Online Sales: The user-friendly platform and expanded features contributed to growth in online revenue.

     

Hoover's Hatchery

Conclusion

Snapshot Design's expertise in nopCommerce and NetSuite data integration capabilities combined with Citrin Cooperman's NetSuite implementation expertise, enabled Hoover's Hatchery and Moyer's Chicks to achieve their goals and position themselves for continued success in the digital landscape.

 

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Discover how Snapshot's expertise in eCommerce solutions can help your business thrive while keeping your unique brand identity at the forefront.

 

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