BigCommerce B2B Implementation Case Study: Murray Percival

A BigCommerce B2B implementation covers discovery and requirements documentation, theme selection and configuration, custom development, catalog and customer data migration, B2B workflow setup, application configuration, QA and UAT, and launch support. Discovery establishes how the platform needs to be configured to fit the business's catalog structure, buyer workflows, and data requirements before any build work begins.  BigCommerce B2B Edition includes functionality for company accounts, payment terms, shopping lists, quoting, and invoice management, but most implementations require targeted customizations and data work to make those features match real buyer expectations.  Snapshot leads BigCommerce B2B implementations from discovery through post-launch stabilization as an experienced BigCommerce implementation partner.

BigCommerce supports catalog imports through its API and native import tools, but migrating a large technical catalog requires structured preparation before any data moves. Product records need to be formatted to match BigCommerce's data model, variant and option structures need to reflect how buyers search and filter, images need to be organized and associated correctly, and the imported data needs to be validated against the live storefront before go-live. For Murray Percival, Snapshot assisted with formatting and importing approximately 3,845 SKUs, structuring variants and filters for a dense industrial catalog, managing multiple images per SKU, and validating the catalog against launch readiness criteria. Customer accounts were migrated in parallel, with a password reset experience built for buyers accessing the upgraded storefront.

BigCommerce supports inventory messaging through product and variant-level fields that can be populated via import. For a business operating without a live ERP integration, imported variant values can drive in-stock quantity displays or out-of-stock and backorder messaging at the product level, keeping products available for purchase while giving buyers useful availability signals. Snapshot configured this approach for Murray Percival, using variant UPC as the import field after the original field proved unavailable through the Storefront API. Buyers see availability information based on the most recent import, and the configuration is designed to connect to a live inventory source when the broader systems roadmap reaches that point.

HubSpot forms and landing pages can be embedded directly in BigCommerce content pages, giving buyers access to guided experiences, inquiry forms, and lead capture tools without leaving the storefront environment. Snapshot built selector guide and managed inventory experiences for Murray Percival using responsive HubSpot forms and reusable content patterns, connecting buyer-facing storefront pages to HubSpot workflows on the back end. Submissions flow to Murray Percival's team through HubSpot without requiring a full CRM integration or custom middleware. Businesses looking to go further can build deeper HubSpot and BigCommerce connections through API-level integrations that sync contact records, order data, and behavioral signals between the two platforms.

Snapshot works with distributors, manufacturers, and industrial suppliers across a range of BigCommerce implementations, including businesses with large technical catalogs, established B2B account structures, and specialized buying workflows. Murray Percival's project required migration assistance for approximately 3,845 SKUs, custom inventory messaging, B2B portal refinements, and HubSpot-connected buyer experiences, all within a systems roadmap that did not yet include a live ERP integration. Snapshot's approach to these engagements prioritizes translating real operational requirements into maintainable platform behavior, so businesses can launch a capable storefront and layer in deeper integrations as their roadmap develops.