Storefront Implementation
Snapshot opened the engagement with discovery, documenting requirements across catalog structure, buyer workflows, inventory presentation, and integration scope before starting configuration work.
After guiding Murray Percival through theme evaluation, the team selected and installed the Camden theme, established a development environment for controlled iteration, and configured the store with approved customizations and applications. Custom styling aligned the storefront with Murray Percival's brand, and targeted development work addressed requirements that Camden's out-of-the-box configuration did not cover on its own.
Talk to an Ecommerce Expert
.png?width=500&height=500&name=MP%20case%20study%20(2).png)
Catalog and Customer Migration
Moving approximately 3,845 SKUs to BigCommerce required structured, collaborative work across product formatting, variant and filter design, image handling, and data validation. Products in Murray Percival's catalog carry multiple images per SKU and require variant structures and filtering options allowing buyers to navigate a dense technical catalog without friction.
Snapshot assisted with formatting and importing product data, structuring variants and filters for browsability, and validating the catalog against launch readiness criteria. Snapshot also supported customer account migration in parallel, including the password reset experience buyers needed to access the upgraded storefront after go-live.
.png?width=500&height=500&name=NetSuite%20Native%20AI%20(8).png)
b2b workflow refinements
Murray Percival's buyers expect more from a B2B storefront than a standard ecommerce checkout. Snapshot translated a set of specialized requirements into concrete, testable storefront behavior across four areas:
-
Inventory messaging required a practical solution ahead of future ERP integration. Snapshot used imported variant values to drive in-stock quantity or out-of-stock and backorder messaging at the product level, keeping products available for purchase while giving buyers accurate availability signals. When the original import field proved unavailable through the Storefront API, Snapshot shifted availability logic to variant UPC, resolving the constraint without disrupting the buyer experience.
-
Payment terms and invoice visibility required targeted configuration in the BigCommerce B2B portal. Snapshot hid invoice access while retaining the underlying payment terms configuration Murray Percival needed for its B2B accounts.
-
Shopping list behavior required investigation and adjustment, so functionality matched the intended buyer workflow. Snapshot resolved the behavior so shopping lists functioned as Murray Percival's buyers expected.
- Shipping account capture required a custom approach due to checkout field constraints in BigCommerce. Snapshot relabeled the checkout comments field as Shipping Account Number using JavaScript, giving buyers a clear, functional input without requiring a custom checkout extension.
.png?width=500&height=500&name=NetSuite%20Native%20AI%20(6).png)
HubSpot-Connected Experiences
Murray Percival offers buyers two guided experiences beyond their standard product catalog: selector guides for narrowing product choices by application or specification, and Murray Managed Inventory for buyers looking for a vendor-managed supply program. Snapshot built both experiences with responsive HubSpot forms and reusable content patterns, connecting the storefront to HubSpot while keeping the scope distinct from a full CRM integration.
Buyers can access selector guides and managed inventory inquiries directly from the storefront, with form submissions flowing to Murray Percival's team through HubSpot.
The Impact: A Modern B2B Foundation for a Complex Industrial Catalog
Murray Percival's upgraded BigCommerce B2B storefront went live in August 2026, following a successful live credit card order and shipping configuration validation. Buyers gained a modern, responsive catalog experience with clear availability messaging, structured account access, and HubSpot-connected tools for product selection and managed inventory inquiries. Snapshot diagnosed and corrected a post-launch pagination issue on category pages, which Murray Percival confirmed was working as intended.
Murray Percival reported the site was up and running well, with a practical B2B commerce foundation now in place to support buyers while the company's broader systems roadmap continues to develop.
Talk to an Ecommerce Expert
Why Companies Choose Snapshot:
At Snapshot, we don't just implement software, we assist companies in modernizing and scaling operations by simplifying operational complexity
NetSuite Consulting & Development
With over 12 years as a NetSuite Alliance Partner, we provide full-lifecycle consulting, SuiteApp development, and long-term optimization. Our focus is on leveraging NetSuite as the core engine of your business to drive scalability and predictive insights.
eCommerce Excellence
With over 25 years of commerce expertise, we understand that a storefront is only one piece of a much larger picture. Our approach takes into consideration your entire ecosystem, from the customer-facing experience to the critical business systems that power fulfillment, finance, and operations. We ensure your commerce platform isn't just a "bolt-on," but a high-performance tool built around your unique business architecture.
Data Integration Expertise
We specialize in high-performance connectivity using Celigo, Patchworks, and custom solutions. We focus on unifying disparate data silos to ensure your business operates with one cohesive data set.
