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Modernizing an Outdated eCommerce Platform
Despite its success, Practicon's existing ecommerce website, a custom-built solution running on older technology, presented growing challenges. The platform had become increasingly time-consuming and costly to maintain and update, hindering Practicon's ability to adapt to the evolving digital landscape and meet the sophisticated needs of its B2B customers.
Recognizing the need for a more robust, scalable, and feature-rich platform, Practicon partnered with Snapshot to explore alternative solutions.
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The Solution: BigCommerce B2B Edition
After careful evaluation, BigCommerce was selected as the ideal platform for Practicon's next-generation ecommerce website. The deciding factor was the comprehensive suite of features offered by the BigCommerce B2B Edition, specifically designed to address the unique requirements of business-to-business online sales. Some key BigCommerce features that enables B2B businesses to offer a modern buying experience:
Customer Groups and Segmentation with Price Lists: Enables detailed pricing, product catalogs, and promotions for different segments of dental professionals (e.g., general practitioners, orthodontists, dental labs).
Account Management: Allows businesses to manage multiple users, assign roles and permissions, and track order history for their organization.
Quote Management: Facilitates the creation, negotiation, and management of custom quotes for bulk orders or specific customer needs.
Shared Shopping Lists: Simplifies repeat purchasing and collaboration within dental practices.
Quick Order Forms: Enables efficient ordering for customers who know the specific product SKUs they need.
Payment Visibility Control: Manage approved payment options, including purchase orders and credit cards, for a smooth purchasing experience.
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Snapshot:
Your Certified B2B Partner
Snapshot is not only a certified BigCommerce Partner but also holds the distinction of being a BigCommerce B2B Certified Partner. This specialized certification underscores our proven expertise and deep understanding of the intricacies involved in implementing successful BigCommerce B2B Edition websites. We have a demonstrated track record of helping businesses like Practicon leverage the full potential of the BigCommerce B2B platform to
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Streamline B2B Sales Processes: Implementing features that cater specifically to the needs of business buyers.
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Enhance Customer Experience: Creating intuitive and efficient online purchasing journeys for dental professionals.
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Drive Revenue Growth: Enabling effective online sales strategies and fostering stronger customer relationships.
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Ensure Seamless Integration: Leveraging our 24+ years knowledge of commerce solutions (ecommerce, ERP, etc.) and expertise in seamless data integration solutions.
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