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Snapshot Case Study

New Vitality


See firsthand how we assisted New Vitality with their Shopify Plus site.


New Vitality Background

New Vitality is a trusted nutritional supplement company that sells direct to consumers as well as through major retail chains. Their company moto is, "Helping people live longer and look younger." They live by that moto with every product they sell. With high standards of quality, New Vitality has every product formulated under the guidance of nutraceutical experts, then tested and re-tested. New Vitality also has separate sites for their top-selling Ageless Male and SuperBeta brand of products, which we helped migrate to Shopify Plus sites as well.

Shopify Plus Site Migration

Project Outline

New Vitality has multiple sites that service different customer demographics while selling direct-to-consumer and through retail. Basically, they have a unique situation that called for a unique solution. Their old site was on WordPress with WooCommerce. Shopify Plus was selected as the best platform to migrate their multiple sites to in order to provide a more modern and user-friendly online experience for their customers. Also, they wanted the ability to offer a subscription option for their products.

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Project Goals

The main goal for this project was to migrate the New Vitality site to the Shopify Plus platform and update the site to have a more modern look and feel and implement website best practices.  Some targeted pain points to be addressed were:

  • Create a more modern look & feel while staying in style with the target demographic
  • Implement a more user-friendly experience
  • Implement a subscribe & save option for products
  • Optimize the mobile experience
  • Place clear ‘Calls to Action’ throughout the site for both direct response and retail customers
  • Add the ability for in-house technical staff to have more control over the website
  • Create a more seamless integration between the front end and back end systems
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Snapshot Professional Services

  • Site Migration from WordPress/WooCommerce to Shopify Plus
  • Theme Customizations
  • Quality Assurance & System Testing
  • Project Management for Implementation & Site Launch
  • Training & User Documentation for the New Vitality Team
  • Launch Support
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