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5 min read

The Growing Power of B2B ecommerce: Why Data is the Key to Success

The Growing Power of B2B ecommerce: Why Data is the Key to Success

The B2B ecommerce industry has been undergoing a significant transformation for some time now.  Businesses are increasingly recognizing the advantages of online sales channels, with the global B2B ecommerce market projected to reach a staggering $18 trillion by 2027.

In today's fast-paced digital landscape, B2B ecommerce has become more than just essential; it has become a dynamic and ever-evolving realm that presents businesses with unique challenges. As technology advances and consumer expectations shift, staying ahead in the B2B ecommerce space requires constant adaptation and innovation. From catering complex pricing structures and intricate purchasing workflows to harnessing the power of data-driven decision-making, businesses must navigate a multifaceted environment that demands agility and foresight. In this dynamic landscape, embracing change and understanding data is not just a strategic choice but a necessary step toward long-term success in the competitive world of B2B ecommerce.

At Snapshot, we understand these complexities. Data services have been at the core of Snapshot’s offerings since the beginning.

With over 23 years of experience, we address commerce challenges, helping merchants unlock their full growth potential through technical optimization. 


B2B ecommerce differs significantly from its B2C counterpart yet demands the same intuitive B2C user experience with added complexities.

The B2B landscape presents a distinct set of challenges and opportunities.

Here's a deeper dive into the key characteristics that differentiate B2B transactions:

1. Higher Order Values: Unlike B2C purchases, B2B transactions typically involve larger order quantities. This necessitates complex pricing structures, such as volume discounts, tiered pricing, and negotiated contracts. Accurate inventory management becomes crucial to ensure smooth fulfillment and avoid stockouts that could disrupt entire business operations.

2. Complex Workflows: B2B buying decisions rarely involve a single individual. Often, multiple stakeholders are involved, with each requiring justification and approval. This leads to flexible and customizable workflows within the ecommerce platform to accommodate different approval processes and purchasing hierarchies.

3. Data-Driven Decision Making: In the fast-paced world of B2B ecommerce, data is not just an advantage, it's a necessity. Businesses rely on integrated data across various systems (ERP, CRM, etc.) to create a single source of truth. This comprehensive data empowers them to:

  • Manage complex logistics: Optimize shipping routes, track inventory across multiple locations, and ensure timely delivery.
  • Maintain efficient fulfillment: Accurately pick, pack, and ship orders while avoiding fulfillment errors.
  • Guarantee profitability: Make informed decisions on pricing strategies, discounts, and promotions based on real-time data insights.

By understanding these core elements, businesses can create a strategic approach that caters to the specific needs of their clientele and fosters long-term success in this evolving and growing market.



In the world of B2B ecommerce, data is king. It's the foundation for:

  • Product Information: Comprehensive and accurate product data is essential for effective marketing, order fulfillment, and customer satisfaction.
  • Data Integration: Ensure seamless data integration between your ecommerce platforms and other business systems, such as ERP's and CRM's, to create a single source of truth and eliminate inefficiencies and discrepancies. This allows you to manage:
    • Pricing: Implement and manage complex pricing structures, including volume discounts, tiered pricing, and negotiated contracts.
    • Inventory: Maintain accurate inventory levels across various locations and channels, preventing stockouts and overselling.
    • Logistics & Shipping: Optimize shipping processes, track orders in real-time, and ensure timely delivery.
    • Accounting & Taxes: Automate accounting tasks, streamline tax calculations, and maintain financial compliance.

In a rapidly evolving digital landscape, where customer expectations are constantly changing, harnessing the power of data-driven decision-making is not just a strategic advantage but essential for long-term success. By leveraging data effectively, businesses can stay ahead of the competition, adapt to shifting market trends, and deliver a seamless and personalized experience to their B2B customers. In the realm of B2B ecommerce, data is the key to innovation, efficiency, and sustained growth.



At Snapshot, we understand the revolving door of unique challenges faced by B2B merchants. We offer a comprehensive suite of services designed to help you unlock the full potential of B2B ecommerce, including:

  • Web Development: With our extensive experience working with industry-leading ecommerce platforms, we are well-equipped to cater to the diverse and specific needs of your B2B business. Over the decades, we have honed our skills and expertise in navigating the complexities of B2B, allowing us to provide tailored solutions that align with your unique requirements. Our hands-on experience with best-in-breed platforms enables us to offer strategic insights and implement best practices that drive success in the competitive world of B2B commerce. 
    • BigCommerce
      • We are proud to be B2B Certified Partners of BigCommerce and have extensive experience with B2B Edition. 
      • We love BigCommerce for its powerful B2C and B2B capabilities, which provide flexibility, scalability, and a low total cost of ownership.
      • BigCommerce is a market leader in B2B commerce and recently won 24/24 medals in the 2023 Paradigm B2B Combine. With a track record of innovation and success in the B2B space, BigCommerce continues to set the standard for B2B ecommerce platforms, providing businesses with the cutting-edge tools and features necessary to thrive in today's competitive market.
    • Shopify Plus 
      • We are proud to be Shopify Plus Partners and have years of experience within the Shopify ecosystem. 
      • In addition to having a user-friendly interface, Shopify Plus has powerful built-in B2B features such as Company profiles, Customer-specific product publishing, Personalized B2B stores, Quantity rules, Net Payment terms, and more. 
    • nopCommerce
      • nopCommerce is an open-source ecommerce platform making it a great fit for businesses that require a uniquely custom and flexible solution. 
      • We are big fans of nopCommerce for its flexibility, extensive customization options, scalability, and inclusive features like seamless shipping, payment solutions, and tax management.
    • SuiteCommerce
      • We are proud to say that we have been NetSuite Alliance Partners for 10 years. 
      • SuiteCommerce is an excellent choice for B2C and B2B merchants offering a seamless connection between ecommerce, POS, order management, inventory, financials, and support for multi-channel location. 

    🤔Unsure which ecommerce platform is best for your business? Request a consultation here! 
  • Data Integration Solutions: Our team of experts understands that each business has unique requirements. We thoroughly evaluate your current processes and workflows to determine the best data solution that aligns perfectly with your business operations.  By tailoring our approach to match your individual business requirements, we ensure that the data solution we recommend seamlessly integrates with your systems, enhances efficiency, and drives sustainable growth. It's not surprising that there is no one-size-fits-all solution, which is why we offer a variety of data integration solutions.
    • Custom Data Solutions - highly specialized and unique solutions. 
    • 3rd Party Integration Tools - iPaaS tools such as Celigo for enterprise-level integrations that require multiple connections to various systems. 
    • SynchUP - An integration platform built by Snapshot that standardizes how applications are integrated and normalizes data between BigCommerce and NetSuite, BlueYonder, and Deacom, as well as Listrak and NetSuite.

  • Data Migration Services: Our data migration services go beyond ensuring a smooth and efficient product data migration to your new ecommerce platform or ERP such as NetSuite. We understand the critical importance of data accuracy and integrity. Our team meticulously plans and executes the migration process, ensuring all product data is transferred seamlessly without any loss or discrepancies. We utilize cutting-edge technology and best practices to guarantee a hassle-free transition to your new platform, allowing you to focus on growing your business without interruptions. Trust us to handle your data migration with precision and expertise, so you can continue to thrive in the competitive landscape of B2B ecommerce.

  • Technical Consulting: With the help of our tenure and vast industry expertise, we offer guidance to our clients through strategic commerce decisions, ensuring that our consulting services fuel their business goals. Our areas of expertise include: 

    • Strategy
      • Commerce Strategy
      • Data Strategy - Implementation & Migration
    • Platform Matching & Selection 
      • Ecommerce platforms & ERP's 
    • Technology Partners
    • Best Practices
      • Business Processes review and analysis 
      • SOP (Standard operations procedure) creation 
    • Technical Support 
      • System upgrades & maintenance, ticket management, SLA's
    • Team Augmentation 
      • Project management, extension of your team, specialized consulting 


With 23 years of experience and a holistic approach, we are dedicated to being your dependable partner in achieving success in B2B ecommerce. We understand that technology is constantly evolving and that complexities are unavoidable for our B2B clients. Our mission is to equip you with the ability to harness the power of data, streamline your operations, and attain sustainable growth.

➡️Contact us today to discuss your specific needs and learn how we can help you navigate the exciting world of B2B ecommerce!


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